01
Future of Value
How technology and human creativity shape value creation in the age of AI.
Joensuu, Finland · 18–19 February 2027
The people building what’s next.
We invite you to join us in Joensuu in February 2027 for Eastern Finland's biggest and boldest business event.
We’ll explore how technology and creativity define value creation in the age of AI, how resilient societies function under stress and how the human experience still matters. We're meeting at the frontiers of Europe – where bold ideas are tested against a harsh reality.
First speakers announced in September 2026.
Three questions
SOHJO explores the future through three lenses.
02
Future of Resilience
What keeps societies, systems and regions functioning under pressure.
03
Future of Experience
Why human experience still matters in a world shaped by technology.
Stay in the loop
Get speaker announcements, early-bird tickets and partner updates.
Join the list and be the first to know when SOHJO 2027 opens.