The human side of the future
Everything is changing.
What about
us humans?
We don’t claim to have all the answers. We’re bringing together people who are curious enough to ask the big questions — and bold enough to do something about them. Are you one of them?
We’re looking
for a better
future together
We’ll explore how technology and creativity define value creation in the age of AI, how resilient societies function under stress and how the human experience still matters.
Built
at the
frontier
Joensuu is a small university city with lots of untapped potential. This is where people build amazing stuff and now invite others to share theirs.
Future of
Value
What will matter tomorrow? From AI and the future of work to startups and new ways of creating value, we’re interested in what comes next — and who benefits.
Questions we’re asking
- If AI changes our jobs, what makes us valuable?
- Where might the next big opportunities emerge?
- Can business create value beyond profits?
Future of
Resilience
How do we thrive in uncertain times? We’re looking at how people, communities, businesses and technologies can help create a more resilient future.
Questions we’re asking
- What does resilience look like in everyday life?
- How can technology help make societies safer?
- What makes communities stronger through change?
Future of
Experience
What will matter tomorrow? From AI and the future of work to startups and new ways of creating value, we’re interested in what comes next — and who benefits.
Questions we’re asking
- If AI changes our jobs, what makes us valuable?
- Where might the next big opportunities emerge?
- Can business create value beyond profits?
Emerging
Ecosystems
Who says you have to be big to change the world? We celebrate the grassroots builders and emerging communities putting unexpected places on the map.
Questions we’re asking
- Can small cities create global opportunities?
- How do grassroots communities grow?
- What can established hubs learn from underdogs?
Two days,
your way.
Our main event runs approximately 09:00–17:00 each day, with a themed stage program and room to connect, explore and take a break whenever it works for you.
Main stage
The big conversations
Stage programming built in approximately 90-minute thematic blocks, mixing different perspectives, cases and conversations about what comes next.
NETWORKING
Meet your people
The networking area is there throughout the event — for planned meetings through Brella, spontaneous introductions and conversations beyond the stage.
EXPO, BUT DIFFERENT
No rollups allowed
Expect a dynamic expo area featuring changing partner showcases and fresh ideas, rather than rows of static displays.
LUNCH & COFFEE INCLUDED
Take a break when you want.
Our rolling-lunch approach and free coffee station means you can eat, recharge and catch up with someone at a time that fits your day.
ROOM TO PARTICIPATE
The floor is yours
We want more voices in the room than just those on the speaker posters. We’re exploring ways for attendees to ask questions, share ideas and take part. More details to come.
THURSDAY AFTERPARTY
Keep the vibe into the night
When Thursday’s stage program ends, the afterparty begins. Stay for music, new connections and the conversations that don’t fit into a timetable.
SOHJO
goes
under
ground
Arrive early and discover a different side of SOHJO. The days leading up to the main event will bring relaxed meeting spaces, rotating partner features and opportunities to connect around Joensuu.
One city.
One whole week.
Mon–Wed
15.–17.2.
Botania
Winter garden
meetups
Step out of the winter cold and into a tropical setting for relaxed meetings and unexpected connections.
HUB Joensuu
Networking
lounge
A welcoming home base to meet people, work between activities and start conversations before the main event.
HUB Joensuu
Workshops &
side hustles
Changing partner showcases, future workshops and creative opportunities to build something while having fun.
Wed evening
17.2.
Botania
Official
pre-party
Get to know fellow attendees before the main event begins. Jungle, DJ and some drinks & snacks with good company.
Kerubi
VIP & partner
dinner
Special opportunity for our partners, VIPs and speakers to connect. INVITE ONLY.
Thu–Fri
18.–19.2.
Kerubi
Main
event
Future-focused conversations, networking, partner experiences and more. Thursday’s program continues into the afterparty.
Additional SOHJO Week activities may have separate registration or access conditions.
Ticket inclusions will be confirmed on the ticket page.
There’s
more
to come.
We’re exploring even more ways to turn SOHJO into something you can be part of, not just attend. These ideas are in development — not yet confirmed program items.
Who’s on
the stage?
SOHJO is not about the speakers or the stage program. But of course, there will be some epic people sharing their insights from Finland and all around the world – including Australia, Canada, Iceland, Estonia and others.
You’ll know about them very soon.